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QHotels significantly increases its conversion rate with the introduction of next generation web booking system technology

As a strategic development partner of Xn protel Systems' new cloud-based central reservations system, xmsEnterprise CRS, QHotels has increased its conversion rate by over two percent in the last 2 years.

London, UK - global hospitality management software company Xn protel Systems today announced that it has signed a four-year deal with QHotels to extend its use of xmsEnterprise CRS, following a strategic development partnership. The agreement covers Global Distribution System (GDS), channel management and direct web bookings.


QHotels - Midland Suite Bedroom


QHotels has twenty-six unique four star hotels with over 3,650 bedrooms in countryside settings and city centers across the UK. In September 2016 QHotels was ranked 115 in the Sunday Times Grant Thornton Top Track 250.


Launched for general release in March 2017, xmsEnterprise CRS manages both electronic and voice reservations for hotels, serviced apartment operators, online booking service providers and central reservations offices. Globally scalable, it simplifies the reservation process through guest recognition and bespoke user journeys. xmsEnterprise CRS increases direct booking conversions and drives profit through lower acquisition costs, intelligent customer engagement and integration to third party revenue management systems.


QHotels - Mottram Hall Exteriora


Ian Goulding, Finance Director, QHotels said: “Our strategic development partnership allowed us to work closely with Xn protel on the design and features within the web booking engine. It is extremely important for us to be responsive to industry trends and to harness new technology in a cost-efficient manner that suits our group cost model. The new system has provided us with a feature-rich, fully configurable web booking system that has enabled us to increase our conversion rate to over 5%.”


QHotels has forged a close working relationship with Xn protel Systems since the company’s inception in 2002. It has implemented all Xn protel core solutions, including property management, point of sale, golf/activity management and central reservations. Ian Goulding continues: “Xn protel has, and continues to be, a big strategic partner with a ‘can-do’ attitude and we look forward to the next four years and beyond.”


QHotels - Mottram Hall Bedroom


MD UK and Europe, Alan O’Riordan, Xn protel Systems comments: “QHotels and Xn protel have demonstrated that working closely together can bring about clear technology advancements and immediate business benefits. Our commitment to developing open cloud systems in consultation and collaboration with our customers and industry partners is enabling us to help break down traditional integration barriers and deliver robust, scalable, industry leading solutions.”


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