HITEC Amsterdam

HITEC Amsterdam offers a unique combination of top-notch education and a hospitality technology specific exposition. Sessions are led by industry peers and experts, and the unparalleled expo showcases the latest industry products and services from companies all over the globe.

Brand new at the show:


We’re launching our next generation cloud-based Central Reservation System xmsEnterprise

Following the comprehensive use by 50+ hotels across Europe, Middle East and Asia, we’re making xmsEnterprise available for general release.

Read more about xmsEnterprise here.

Protel IO

Enterprise Hospitality Framework

…the disruption starts here!

Connecting your hotel’s entire application ecosystem to allow the real-time flow, capture and reporting of all transaction data.

Read more about Enterprise Hospitality Framework here.



Also at the show:

  • Hotel property management systems – cloud native, hosted and on-premise - PMS
  • Food and beverage POS – Full service, hybrid cloud F&B solution for single and multi-site outlets POS
  • Activity management system – Spa, golf, activity, membership, retailPOS and dining management AMS



Must see session

Point to point interface… Pointless!

Wednesday, 29 March, 14:30 – 15:30, Room D201

Thursday, 30 March, 10:30 – 11:30, Room D203

Service Bus Technology: The End of Interfacing as We Know It!

Enterprise Service Bus (ESB) seems to be the hot new acronym in the 'slang' of hospitality IT.
ESB technology claims it runs anywhere and connects nearly anything: applications, services and devices—wherever they are. Does this mean that expensive interfaces are a thing of the past? What are the true ESB gains and how will these gains impact our industry providing enhanced guest satisfaction? Will ESB architecture pave the way to a brighter future for our industry? Visit this session to absorb ESB basics and learn why ESB should be on the CIO priority list in 2017.

Moderator:  Nick Price, CIO, CitizenM


Jan Jaap van Roon, CEO, IreconU

Pete Simpson, SVP Global Business Technology. protel hotelsoftware

Lyle Worthington, CIO, The Student Hotel (Note: Lyle will participate in Thursday’s session only)