@mail

With Serenata @mail, hotels can instantly e-mail confirmations, pre-arrival emails and upgrade opportunities from their PMS, CRS, Sales & Catering or SPA system. These aren’t simple text emails but rich, colorful HTML pages bearing the hotel message and branding, all personalized to the individual guest, filled with inviting photos of the best amenities of the property.

The more the hotel guests know BEFORE arrival, the more likely they are to stay — and spend — at the property. Increased sales mean more profits and less pressure. And, with drastically reduced reservation handling and marketing costs, @mail typically pays for itself within two months.

 

 

Front Office

Send brochure quality, professional looking HTML emails (and faxes) from your property management system or central reservation system, thus reducing reservation and marketing costs, increasing revenues prior to guest arrival, and improving your property’s image.

 

Check out the samples below and learn how many hotel groups have benefitted.

 

 

 

Benefits to Reservations:

 

  • Instant: Reduce time in sending communications
  • Eliminate faxing and postage costs
  • Ensure reservation completion and no missing details
  • Solicit for upgrades and additional revenue streams automatically
  • Automatic send directly from the PMS (or CRS)
  • No complicated application or interfaces

 

 

Benefits to Front Office:

 

  • Accurate details at check in
  • Faster check in process
  • Ability to check email sent at check in location
  • Complete payment details and reservation status

 

 

Benefits to Marketing:

 

  • Eliminate external advertising and marketing companies
  • Endorse your hotel and increase brand awareness
  • Cross sell loyalty and membership schemes and sister hotels
  • Brochures, PDF information and the like available in emails or embedded links

 

 

Spa & Leisure

Spa-goers, club members, hotel guests and fitness/class attendees all need that little push to ensure they make their booked appointment, rock up to the fitness class, buy a little pamper-pack or visit the club they belong to.

 

Serenata @Mail allows an operator to quickly and easily send brochure quality, professional looking HTML emails (and faxes) directly from within the spa, fitness or membership system.

 

Ensure repeat business, eliminate no-show of appointments, reduce external advertising and marketing costs, increasing customer retention and revenues, as well as improving your property or club’s image.

 

Check out the samples below and learn how many hotels, spas and clubs have benefitted.

 

 

Benefits to Spa:

 

  • Instant: Reduce time in sending communications
  • Eliminate faxing and postage costs as well as phone calling
  • Maintain the cancellation or tardiness policies to help stick to schedule
  • Reduce lost-business
  • Ensure spa booking is attended and does not “no-show”
  • Solicit for upgrades and additional revenue streams automatically (e.g. – packages, special offers, membership)
  • Automatic send directly from the Spa or club system
  • No complicated application or interfaces

 

Benefits to Club / Membership:

 

  • Ensure repeat visits and members do not ‘slacken-off’
  • Reduce external advertising and marketing costs
  • Send a range of communications consistent with your sales cycle (e.g. – joining pack, new contract, renewal reminder, incentive offer, etc)
  • Endorse your spa, club or hotel brand awareness
  • Cross sell loyalty, offers and membership schemes
  • Brochures, menus, PDF information and the like available in emails or embedded links

 

 

Sales & Catering

Image is everything! Send brochure quality, professional looking HTML emails (and faxes) directly from within your sales & catering and/or sales force automation system, thus reducing external advertising and marketing costs, increasing your customer retention, your revenues, as well as improving your property’s image.

 

Check out the samples below and learn how many hotel groups have benefited.

 

 

Benefits to Catering/Banqueting:

 

  • Instant: Reduce time in sending communications
  • Eliminate faxing and postage costs
  • Ensure event completion and no missing details
  • Solicit for upgrades and additional revenue streams automatically
  • Automatic send directly from the S&C or SFA system
  • No complicated application or interfaces
  • Ensure confirmation of event and increase banquet sales revenues

 

Benefits to Sales & Marketing:

 

  • Reduce external advertising and marketing costs
  • Send a range of communications consistent with your sales cycle (e.g. – contract, event order, thank you, etc)
  • Endorse your hotel and increase brand awareness
  • Cross sell loyalty and membership schemes and sister hotels
  • Brochures, PDF information and the like available in emails or embedded links

 

F&B

Booking guests to tables, ensuring repeat visit or even building loyalty are all key elements of running a busy food and beverage department, restaurant or similar outlet.

 

That’s why Serenata @mail used for customer correspondence is an essential tool to ensure guests turn up, and on time, ensure repeat visit, spend their dollars on a special F&B event, and join your loyalty/membership progam.

 

It allows an operator to quickly and easily send brochure quality, professional looking HTML emails (or faxes) directly from within the food and beverage management system.

 

Check out the samples below and learn how many hotels and restaurants have benefited.

 

 

Benefits to the Food and Beverage unit:

 

    • Instant: Reduce time in sending communications
    • Eliminate faxing and postage costs as well as phone calling
    • Maintain cancellation or tardiness policies to help stick to schedules and bookings
    • Reduce lost-business
    • Ensure dining booking is attended and does not “no-show”
    • Improve repeat business, even find new customers
    • Solicit for upgrades and additional revenue streams automatically
      (e.g. – packages, special offers, loyalty)
    • Automatic send directly from the food & beverage system
    • No complicated application or interfaces
    • Reduce external advertising and marketing costs
    • Send a range of communications consistent with your sales cycle
    • Endorse your food and beverage, club or hotel brand patronage
    • Cross sell loyalty, offers and membership schemes
    • Brochures, menus information and the like available in emails or embedded links

 

 

Folios & Documents
Emailing a Folio or Accounts Receivable statement with Serenata @mail for Documents (also known as @folio) is not just smart, it’s necessary.

Get paid faster, with fewer queries. Send information to your customers quickly and easily. Even enhance an Express Check Out program. These are just some of the benefits delivered.

Check out the samples below and learn how many hotel groups have benefited.

 

 

Benefits to Finance:

 

      • Instant: Reduce time in searching for and sending communications
      • Eliminate faxing and postage costs
      • Get paid faster
      • Automatic send directly from the PMS
      • No complicated application or interfaces

 

Benefits to Front Office:

 

      • Enhance an Express Check Out program and reduce departure queues
      • Instant email (or fax) of a folio upon check out